Does Craft Matter?

I went along to the Crafts Council launch of 'Craft Matters' at the House of Lords on Tuesday and an interesting tea party it was.
The campaign aims to raise the profile of craft in the mind of the public, in education and in business. The speeches focused on the making and acquisition of exquisite hand crafted objects and each of the speakers described why craft matters to them. You can say why craft matters to you here.
My contribution applies a much wider definition to the notion of craft, the short version being that 'Craft matters because it is the fundamental building block of the creative industries'. I used that term because of its association with DNA and the fact that craft skills are needed in many areas of science as much as they are in the arts and crafts.
The longer version is:
'Craft matters because it is not only the fundamental building block of the creative industries, but is a process that brings together the hand, the head and the heart in order to engage with, explore and interpret the world around us.'
The longer I am involved in creating work using advanced technology the more strongly I feel that successful pieces rely on a combination of my pottery craft skills, the development of new skills plus a developed sensibility to the 3 dimensional form. Together, a new world of creative possibilities has opened for me, neither superior nor inferior to my previous practice.
As an inveterate maker, concerned with the the use of materials and processes for expressive purposes, I am now more fully engaged with the notion of craft than I have been for some time and it matters.

So, does craft matter to you?